Spikes Asia
LEO BURNETT SYDNEY, Sydney / SAMSUNG / 2016
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In this film we see Samsung technology help people from around the world sing an anthem made up of lines from different national anthems. Starting with a girl on an Australian beach singing a lyric from the anthem of Botswana, each line is shared thanks to Samsung technology, allowing an ever-increasing number of people to add their voices to this international anthem. As it reaches its climax, we see that the anthem has travelled all the way to the Rio Olympics, where a crowd made up of athletes and spectators join as one to sing the final line. It is a symbol of the connections Samsung seeks to make in its ambition to create a world where there are no limits or borders to the ideas and inspiration we can all share with each other.
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