Cannes Lions

SUBARU FORESTER

BUSINESS ARCHITECTS, Tokyo / FUJI / 2006

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[Brief] The special content has been produced by Fuji Heavy Industries, using the images shot by the HD method for the interfaces and implementing the seamless menu, we have taken measures to get people interested in the site from the moment they access it. We have tried to show the information content integral with the entertainment content.

[Rationale] This site presents a new lifestyle that comes with owning a FORESTER. This is seen in the existing catalogues mainly consisting of specifications and data. [Target] The main target is men in their 20s and early 30s and the family.

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