Shot from inside a car as it rolls around Downtown New York City, this film contrasts the colour and vibrancy of the neighbourhood against an emotional rendition of Theodore Roosevelt’s iconic ‘Man In The Arena’ speech.

The speech could have been written with Cadillac in mind, with its assertion that we all must Dare Greatly in life, words that Cadillac embrace today, by running this commercial without a car in it at all.

The music started life as a library track entitled ‘Contemplative 246’. It was subsequently adapted by the composer to augment the emotion and pace of our edit.