Throughout the week, the main headlines of the day were selected. A rock band, waiting in the studios of Radio KISS FM, received the material and created original melodies, making them into daily news letters. Thus, the target audience was reached by the news in the format in which they were more accustomed to hearing: rock ’n’ roll. A different way of being present in the day-to-day lives of the magazine’s fans.

Thanks to the partnership with radio and the band that took part in the project, Guitar News almost had no costs and created a significant amount of media attention mainly amongst the country’s young people. These people could finally keep up to date with the news in a fun and entertaining way, at the same time as enjoying great rock and roll. In one week, more than 380.000 people were reached. Which is 20 times more than the magazine's monthly circulation.