Swissquote is a bank, with an innovative spirit.They offer the best of both worlds: Swiss traditional secure banking & super innovative solutions.

Until now, their offer was mainly based on investment and trading.

Now Swissquote decided to be a full real bank and to offer all the services needed for daily life (payments etc.).

The idea was to promote that, and to excite people for what they hate: a bank.

A voice over describes everything the Swissquote bank does... While showing different scenes relating to it.

The voice over wonders. If we do this, can we be a bank? The answer is always NO, because

no bank does that.

Until the whole is reversed: well, we can’t be a bank... but if we really are one, we are THE bank.

Brand perception and impact grew quickly, and was transformed into a big rise in accounts openings. Which is rare in such an environment.