The creative idea was to pay homage to Ferrari by launching a challenge because, like all athletes, they have competition in their blood. So, a green AMG GT-R challenged Ferrari directly in Maranello- the holy land for every Ferrari supporter.

The film starts with a red cloth covering a car and creating suspense, before revealing the competition. The cloth represents the metaphore for the challenge launched for 2018.

With only 8.000 euros budget we shot a video for Facebook, close to the victory of the Mercedes-AMG Petronas Team, which describes the concept of the challenge between them. We uploaded it on the Mercedes-Benz Italia profile, the video reached Formula 1 fans all over the world, spreading the news virally and ending on the leading international newspaper.

In 5 days with 8.000 euros investment:

• Over 200 articles on international newspaper

• Over 2 millions reach

• Over 900.000 views

• 1 exceptional follower: Scuderia Ferrari