Cannes Lions

ACTROS

BBDO STUTTGART, Stuttgart / MERCEDES BENZ / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

One reason to trust Mercedes-Benz Trucks is Telligent®, a set of technologies that actively prevent accidents. These star in a folder in which every picture is compiled in Braille. With that, people are able to feel which situations the technologies work, e.g. narrow roads or in heavy traffic. Because Mercedes-Benz builds technologies you can trust blindly.The folder was sent to customers of Mercedes-Benz Trucks and distributed at trade fairs.

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