Cannes Lions

THE BENCH EXPERIMENT

DENTSU K, Taipei City / DENTSU / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

On the bench in Taipei City Hall Park.

Looking for people who sit on the bench.

We let the character approach and observe their reaction and get the statistic result.

By the direct interaction between customer and character, it proves that character breaks boundary with customer.

A person’s comfortable personal space is 45.7 cm from other people, but character

figure shortened personal distance to 0 cm.

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