Cannes Lions
DENTSU K, Taipei City / DENTSU / 2015
Overview
Entries
Credits
Execution
On the bench in Taipei City Hall Park.
Looking for people who sit on the bench.
We let the character approach and observe their reaction and get the statistic result.
By the direct interaction between customer and character, it proves that character breaks boundary with customer.
A person’s comfortable personal space is 45.7 cm from other people, but character
figure shortened personal distance to 0 cm.
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12 items