We approached the music production in a completely fresh way to support the transformation

of the brand. Wehkamp wants to modernize but also to be known as a company that

represents and supports women at every moment of their life. Through a modern production,

our goal was to bring energy and a feeling of empowerment to the Billy Joel classic, giving

both Wehkamp and their target audience a relatable, catchy and uplifting soundtrack. With a

deeper message of support to every definition of femininity and sisterhood.

The film is an ode to femininity and shows different women from the ages of 15 to 60+ in

different key moments of their life, bringing out the best version of themselves. In the film, we

see them in real, raw and honest moments.

The film’s narrative is guided by the classic song “She’s Always A Woman” by Billy Joel, but

where Joel’s version is an earnest love song for his beloved, this new version is empowering,

sung by women, for women. Each line is sung by a different vocalist who consequently

represents each individual woman - from a young girl, to an older lady. To strengthen the

brand message, it was imperative to our version that we emphasize and give voice to each of

these women in a real, authentic and characterful way.

The challenge musically was to transform a male-to-female classic love song to an

empowering tribute to women in the form of an energetic, modern pop song that

encompasses the campaign’s story and emotion. Upkeeping the familiarity of the original,

while granting it a new message.

We created first a 60’ track for the film. Due to the amount of requests on Youtube and other

social networks for a full downloadable track we are now finishing a full length version of the

song that will be released on Spotify in the next week.

Does not apply.