Cannes Lions
McCANN COLOMBIA, Bogota / NATIONAL POLICE OF COLOMBIA / 2016
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Description
We turn policemen into criminals for a while, in order to blackmail a few small businesses.
Their owners reactions were filmed, and, to understand how to react in these cases, we turned real criminals in prison into police advisors.
The convicted criminals explained how to react, what to do and what was wrong in each case.