Cannes Lions
McCANN COSTA RICA, San Jose / FUNDACION QUIROS TANZI / 2013
Overview
Entries
Credits
Description
Fundación Quirós Tanzi gives special computers (XO) with an Internet platform included to students at underprivileged schools. They needed donations from people to buy and maintain these computers. While searching on the Internet for information on the foundation, students, and computers, we realized that what we needed to communicate was precisely that: Internet access. How can something so normal to us, something we use daily whenever we want in a time when it’s no longer a luxury but a necessity is not available for kids. And then the Browser was born - for us it is a search engine but for these children it could be anything even a monster with donkey ears.
Execution
The music is original. We wrote the lyrics and composed all the music. All the instruments are real. We recorded 1 main singer and 9 children for the chorus.
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