As you browsed through them, you could see all the rooms and everything inside them, including a burglar that suddenly shows up as he’s robbing the house.

This unexpected appearance makes the browsing experience weird, uncomfortable and almost scary. In the end, a super shows up with the reveal: "Thinking about buying or renting? Think about Zurich Home Insurance.”

The same idea was then applied to other home albums but with other damages covered by the insurance: flooding and fire.

Total media

investment: only 8.5€

Results (in one week):

Interaction – 100.640 people of 118.920 on Facebook page (84%).

Total clicks – 412.938 out of Facebook and still counting.