Cannes Lions

ING Factory

HAVAS WORLDWIDE BRUSSELS, Brussels / ING BANK / 2016

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Whatever your choice or project may be, ING helps you without judging it.

Here, this is the story of a young man who has made a strange choice for his first job: to work in a lemonade factory. Why? Because it allows him to train for his passion: tennis. A quite bizarre choice, but ING supports it thanks with its Lion Account.

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