Instead of placing the posters in the common sites for movies we searched for locations that inspired suspense and lead our target to them by clues found in our web page. The posters had the profile of Hitchcock on one side and were fixed in the exact place were the street light projected his famous shadow on the wall. Our target could scan a QR code printed in the posters and download one of the 300 '2X1' coupons to see the movie.

The 300 hundred coupons where downloaded in just one night, and the movie was a blockbuster for the premier weekend and the following week.