Cannes Lions
HAKUHODO KETTLE, Tokyo / SUNTORY HOLDINGS LIMITED / 2016
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Champagne parties in limousines, vacations on the beach, hand made herbs…
Envious photos and comments of so called “Real Life Happiness” are posted on Facebook every minute. We realized people’s hidden desire to bring these people back down to earth and break their boasting routines. We created 18 films in a completely analog way and put them on Facebook and Twitter in which three men unexpectedly appear, by literally breaking though these photos and then introducing a new cocktail brand “Home Made Style”.
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