Cannes Lions

DEKAVITA C / mario sports

DASH, Tokyo / SUNTORY HOLDINGS LIMITED / 2017

Film

Overview

Entries

Credits

Overview

Description

Mario (of Super Mario fame) and his friends are playing golf, when Princess Peach gets a phone call—they are to immediately go to a tennis court to play tennis. They drop everything and rush from the golf course. Meanwhile, in the real world, a girl is lying on a sofa, playing a video game that features Mario and his friends participating in a wide variety of sports. She gets bored easily, and keeps changing the sport she’s playing—which forces Mario and company to keep rushing from sports venue to sports venue, with no end in sight. To keep their energy from flagging, the gang consumes an energy drink called Dekavita C. With a powerful roar, Mario and his friends rush to the next sports venue.

Similar Campaigns

12 items

1 Cannes Lions Award
The Vault

OGILVY, New york

The Vault

2024, POWERADE

(opens in a new tab)