TATA Motors was about to reveal its most revolutionary creation, Racemo, India’s first fully connected sports coupe, at the 87th Geneva International Motor Show. The objective was to generate buzz on the digital sphere, and more importantly, gather an audience to witness the online reveal.

However, with the project being under tight wraps, there wasn’t much that could be mentioned. No name, no make, not even the fact that it was a car.

Cemora’s journey would kick off with a seemingly mysterious Instagram video, announcing her embarking on a road trip. Over the next three weeks, she would travel across Europe, interacting with her fans as well as celebrities.

With every city she traveled to, came a barrage of wittily captioned photos, and videos of her unique encounters. Every now and then, she even sent her followers some good old fashioned postcards, but, with a Cemora twist.

Over 200 posts and 400 real-time interactions later, the air of mystery around this girl grew, so much so, that she had even the media guessing.

And finally, as the day of the reveal came closer, Cemora made a reveal of her own, coming clean as Racemo, India’s first fully connected sports coupe.