Cannes Lions
180HEARTBEATS+JUNG von MATT, Warsaw / GETIN BANK / 2015
Overview
Entries
Credits
Description
Fundraising volunteers often hear that someone can’t donate because they don’t carry cash. Contactless donation box is the answer for this problem. Thanks to it people who want to donate to Polish Scouting and Guiding Association during their fundraisers in supermarkets are able to do it even if they don’t have cash on them. But more importantly, the contactless donation box is a solution for other NGOs.
Contactless donation boxes were given to scouts to use in their fundraisers in supermarkets in Warsaw. The dates and places of donations are announced at the website: http://zblizwakacje.pl/. The action is promoted also in media - we already generated almost 65 000 EUR in earned media. We also used posters on Warsaw subway and generated buzz in social media.
There were no adaptation in this campaign.
Execution
Getin Bank in cooperation with the Polish scouts created an updated version of the donation box. It was modelled to look like a tree trunk and customised by top Polish illustrators. Inside the trunk, a contactless terminal was hidden making it compatible with Visa’s Paywave, Mastercard’s PayPass and even NFC payments. This means that all you need to do to make a donation is to hold your card or phone next to the trunk for 2 seconds. Making payment by contactless donation box is comfortable and secure - the payment terminal is programmed for 2 PLN donation. People can also donate their money on the website: http://zblizwakacje.pl/.
Since march till summer scouts collect funds for their summer camps using contactless donation boxes. To get the word out and get other NGOs interested we used Getin Bank’s and the scouts’ owned media.
Outcome
Thanks to the Contactless Donation Box, donations for the scouts have increased by 20%. This innovative solution was discussed nationwide - we generated almost 65 000 EUR in earned media. The idea proved so susccessful that Getin Bank supplies more donation boxes for scouts. Most importantly, other Polish NGOs consider to use Contactless Donation Boxes.
Similar Campaigns
7 items