To innovate fundraising in Poland, Getin Bank teamed up with Polish Scouting and Guiding Association (one of the largest and oldest NGO in Poland relying on donation boxes) created an updated version of the donation box.

The new tool - contactless donation box (with the payment terminal inside - compatible with Visa’s Paywave, Mastercard’s PayPass and even NFC payments) - had to be used in donations at supermarkets organised by scouts.

In this campaign the most important PR challange was to familiarize Poles with the new method of money donation. It was necessary to reach mass media and present the donation revolution widely. Our second objective was to establish cooperation with technological partners to make contactless money collection quick.

To realize our goals we:

invited artists to custom (pro-bono) a unique tree trunk - shaped contactless donation boxes referring to scout symbols, contacted with Warsaw supermarkets to organize donations in shops, acquired partners from finance sector such as Polskie Platnosci - to make the payments comfortable and secure we organised a special money collection at the headquarters of one of the largest media companies in Poland. Agora made scouts the ambassadors of the revolution - they talked about the project on TV and radio, gave statements to the media.

- gave media scout “journalist” proficiency badges as a thank you for interest in project.

- involved opinion-leading media focusing on money collection revolution

- encouraged scouts and partners to talk about the action in social media

· Invited artists prepared pro-bono a unique pillar-shaped contactless donation boxes referring to scout camps.

· Organised a special money collection at the headquarters of one of the largest media companies in Poland - Agora was organized. In one building there are editorial offices for most popular Polish media with 2500 people.

· Made scouts the ambassadors of the revolution - they talked about the project on TV and radio, gave statements to the media.

· Gave media scout “journalist” proficiency badges as a thank you for interest in project.

· To reach the widest possible audience, we took advantage of cooperation with partners from different areas. We involved opinion-leading media focusing on money collection revolution.

- Scouts, designers and partners of the action informed aboutaction in social media.

- The action has its website where people also can make donations: http://zblizwakacje.pl/

With no budget spent on the media we generated publications valued more than 65000 Euros. Information about contactless donation box appeared in news in the biggest Polish channel (TVP), as well as in the most popular breakfast television.

The action was widely presented in Polish radio and key news web portals (eg. wp.pl). Contactless donation box were widely presented in main Polish dailies and weeklies. We have also used our own media to promote revolution in money collection, such us Getin Bank and scouts website and tens of Facebook fanpages. As a result every 8th Pole heard about the revolution in donations and new, contactless payment method.

We managed to acquire technology partners who made revolutions in money collection and contactless donation boxes. Donations for the scouts have increased by 20% - so we managed to minimize Poles anxiety in regard to contactless donations. The revolution in money collection succeeded!