Doritos invites us to the world of 'Cool-Ranch', a world that instantly familiar to almost everyone, and we're instantly greeted by a familiar face, Sam Elliot, veteran of Western film. Before long the old-west is met by the new internet, as Lil Nas X rides into town for a twist on an old-fashioned standoff, as the two stars dance for supremacy in this fantastical mash-up of time and genre.