Cannes Lions
DDB CANADA, Toronto / DAIRY FARMERS / 2017
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A tableau of an extravagant dinner party frozen in time. The only things we see move are the tears that stream down the guests’ faces, and the dripping drool of an excited Basset Hound. At the end, the camera finds the source of the guests’ distress: a piping-hot cheese fondue that has been spilled all over the host’s lap. Tears run freely down his face. We hear the VO: If it’s made with Canadian Milk, it’s worth crying over.
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