Cannes Lions

THE DOPE SHOW

CZAR, Brussels / VRT / 2014

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Radio Station Studio Brussel wanted to present the results of the Global Drug Survey during a drug-themed day.

We wanted to challenge the listeners with a simple question: do you really know as much about drugs as you think you do?

Because nobody likes to be outsmarted by a kid, we portrayed young teens who are deeply involved in substance abuse and drug trafficking. The bottom line: if the fiction is shocking to you, you should tune in to Studio Brussel and get the facts.

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