So we collaborated with one of Europe's most prestigious contemporary art museums: S.M.A.K. and created OMG! I'm in S.M.A.K. based on Andy Warhol's famous quote: "In the future, everyone will be world-famous for 15 minutes". We installed a digital canvas in the museum and invited people to post Instagram photos, which instantly appeared on the museum's wall.

The idea was launched live in the TV show, on social media and pr. People immediately responded massively. Submissions went from promising artists to

shameless selfies, meta art, food pics and the obligatory cats and dogs.

This bringing popular culture to a high art setting. On the live stream you

could see how visitors reacted to your work. And there was an online

gallery of every work posted allowing people to witness and gallery of every work posted allowing people to witness and share their

very own 15 minutes of fame.

People immediately responded massively: within one week, over 2.000 entries got their fifteen minutes of fame, ranging from promising artists to shameless selfies, cats, dogs and other nonsense. Thus bringing pop culture to a high art setting.