This is not a technology innovation . This is business model innovation.

We have created a global brand that is designed to embrace local culture, taste, people, values and design. Together with our local entrepreneurs we become one with the cities pulse.

We have a global recipe but it is produced locally using local ingredients.

We want to break new industry ground by finding a completely new position within the vodka category and establish relevant relationships with a target that are not primarily vodka drinkers.

Our ambition is to create a global network of like-minded entrepreneurs that can act as a curators for their local city. Consumers should recognized the quality backbone of the brand but be inspired by local variations.

We just launched the first City, Berlin, and the first few weeks have been amazing. We have approximately 10 bars and 10 stores that is selling Our/Berlin. We are currently planning the next cities to do Our/Vodka in.