Cannes Lions

The End

Y&R LONDON, London / OXFAM / 2017

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Overview

Entries

Credits

OVERVIEW

Description

‘The End’ of extreme poverty.

Execution

A series of print, OOH, DOOH executions that plays on ‘The End’ titles and graphical devices from films of yesteryear to bring to life our commitment to end extreme poverty within the next 15 years.

Outcome

See confidential information section for results.

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