We launched « The Extendables »: a new online cartoon we created and produced to keep kids busy while parents get busy - in the bedroom.

The show, about extraterrestrial puppets coming to earth, allows romancing parents to monitor the kids by securely pairing Mum or Dad’s smartphone to any tablet, desktop computer, laptop or smart TV with a webcam, effectively turning it into a motion sensor. If kids wander away from the screen, the motion detector picks up the movement and sends an alert to connected phones to avert the risk of an untimely surprise. Should parents need a little more time when the video reaches its final minute, there’s an option to ‘extend’ for another five minutes, time and time again.

To install and run The Extendables, parents can securely pair their smartphones to any tablet, desktop computer, laptop or smart TV with a webcam by going to TheExtendables.com.au on both devices and simply entering a code. Once paired, parents can control the cartoon and receive an alert if their kids move away from the screen from another room in the house.

Only those who pair their phone to the webcam can use the motion sensor function: The Extendables program doesn’t share, receive or save any visual data to ensure user privacy.

The Extendables was launched through a Facebook and Instagram social media campaign consisting of a launch trailer and various social posts and is available now for free from TheExtendables.com.au or from FourSeasonsCondoms.com.au.

In the first 6 hours of the launch:

1 MILLION+ PEOPLE VIEWED THE LAUNCH VIDEO

200.000+ PEOPLE SHARED THE POSTS

80.000+ USERS EXTENDED THEIR TIME IN BED

In total

23% LAUNCH VIDEO ENGAGEMENT RATE (above the average of 15% for FB video engagement)

20 MILLION+ OVERALL MEDIA IMPRESSIONS

AND FAMOUS NATIONAL RADIO SHOWS TALKED ABOUT THE CAMPAIGN