Men usually like to finish first, but finishing first in the bedroom is one exception. In fact, more than 80 percent admitted they’ve finished before they wanted. Most men don’t talk about the issue openly, so this summer, K-Y launched Duration, an endurance enhancer that temporarily prolongs the time until ejaculation. So we created two new creatures for its OOH and Print campaign - Snabbit and Churtle. To show that K-Y Duration can make even the fastest things slower, we used a photographic composite style with a palpable wit and charm to combine very slow animals (snail/turtle) with very fast animal (rabbit/cheetah). The ads ran in newspaper, setting out to stop people in their tracks and provide them with K-Y Duration as a solution to premature ejaculation.