Get the word out about the movie “The Eye” and spark a sense of anticipation before the premier in efforts to be a hit at the box office, especially over the first weekend, critical to the movies overall ticket sales.

The idea was to invite users to feel the fear, confusion, and chaos that the protagonist of The Eye experiences, entering into a disturbing interactive eye and spreading fear to friends, using every media imaginable, including images, video, and audio. Results:First week: over 150,000 hits.First weekend: Fourth place at the box office.Over 93,000 virals were sent.