The Fan Cup presented by Telus is the first professional sports trophy dedicated to the fans. To celebrate the 100th anniversary of The Grey Cup, Telus participated in a cross-Canada train tour. At each stop, fans pressed pennies using the Telus custom Penny Press. In each Penny, a small hole was punched. At the end of the tour, this copper was used to create The Fan Cup. Engraved on the Fan Cup – now enshrined in the Canadian Football Hall of Fame – are the names of over 8,000 fans whose pressed pennies helped to create The Fan Cup.

All fans, young and old, who are passionate about CFL came out to the nearly 50 stops we made across the country. From beginning of the tour to the end of the festival we had over 20,000 direct impressions, 95,000 passive impressions, 300,000 in attendance, over 8,000 names registered, 15,000 pennies pressed and were able to help raise $50,000 on behalf of Telus for kids for KidSport, a youth sports charity.The relationship between Telus and CFL continues on strong into 2013. The Fan Cup will stand as a testament to the most important people in professional sports - the fans.