In this film for Peugeot spare parts, the disadvantages of cloned animals are explained - always go for the original spare parts. Peugeot.

People are usually well informed about cloning projects around the world. But not many of them are informed about how these projects failed. Though cloning analogy has been used more than once in advertising before, we thought that “the failure angle” was a fresh perspective that was perfectly cut out for our brief.

We gathered these facts in documentary sort of style to emphasize that nothing can replace the original.

The film was aired before the original spare parts promotional campaign. The aim was to catch attention on a subject that had been communicated several times before. The different approach caught attention was appreciated by the audience.