Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / HYUNDAI / 2009
Overview
Entries
Credits
Execution
The Creative Solution: Using the insight that most drivers who fantasize about a new car like to picture themselves in it, we offered them an exciting experience. A virtual test drive and glimpse of how they'd look in their own Sonata.
Similar Campaigns
12 items