Cannes Lions

The Flow

FORSMAN & BODENFORS, Singapore / GOJEK / 2021

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

Our ambition was to create a seamless world where everything just flowed. The Gojek city we built was made up of smaller elements and choreographed actions by hundreds of talents where everything happened in perfect synchronicity when we see the entire city in totality. We wanted the film to be as real as possible so everything including the cars and bikes driving on the wall and in the cage were shot as it happened instead of something that was done in post production.

This campaign was for South East Asia but the film was shot Ukraine during the height of the pandemic as the borders in almost all the Asian countries were closed. To recreate the Asian world in the film, the production team had to search all over Europe for the best Asian talents for the feature roles and hundreds of extras for the set.

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