Siemens Healthineers is constantly bringing breakthrough innovations to market. This can mean employing the latest AI technology to increase scan speed and improve image quality of its MRIs. But it can also mean leveraging the power of storytelling to improve patient experience. This was our goal with Magnetic Stories, a library of unique audiobooks crafted to integrate the sounds of the most common pediatric MRI scans, turning their dreadful sounds into a delightful narrative.

Magnetic Stories is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients.

Every MRI scan makes a unique sequence of sounds, so it is possible to predict when each of them will occur in the scan. We collected the sound sequences of the most common pediatric MRI scans (cranial, liver, spine, sela turcica, and ears) and, in partnership with renowned authors and sound designers, produced audiobooks that synch story moments precisely with each sound of the scan.

With Magnetic Stories, we are giving new and delightful meaning to all MRI noises –turning the fastspin echo beeping noise into a cute robot talking, and turning the constant pumping noise of the helium recondenser from the cold head into the sound of a flying train, for example.

Siemens Healthineers is constantly bringing breakthrough innovations to market. This can mean employing the latest AI technology to increase scan speed and improve image quality of its MRIs. But it can also mean leveraging the power of storytelling to improve patient experience. This was our goal with Magnetic Stories, a library of unique audiobooks crafted to integrate the sounds of the most common pediatric MRI scans, turning their dreadful sounds into a delightful narrative.

Inspired by the rhythmic beat of the MRI Cold-Head's melody ("tch-tch-tch"), the tale of an old coal-driven locomotive emerges. Its wheels may be bound to the tracks, yet its spirit transcends, flying high in the sky full of dreams. With creativity as its fuel, the locomotive breaks free from the limits of Earth, opening its wings to carry us all on a magnificent odyssey across galaxies.

Siemens Healthineers launched Magnetic Stories at CUF, Portugal’s leading hospital network and it’s now available at all 25 CUF hospitals and clinics.

The next step is expanding to Spain, using the Iberian Peninsula as the launch pad for other European countries like Germany, Italy, and the UK..

The pilot project was a success, helping Siemens Healthineers establish its brand as one of the most innovative, and patient-centric MRI manufacturers. The Magnetic Stories audiobooks transcended the hospital setting and are now available at Leya’s online store on Kobo, which is evidence that the stories aren’t just good in the context of an MRI, they are just good stories that kids love.

Some patients need to repeat exams every two months, so an initiative like this becomes a powerful ally throughout their care journey. With Magnetic Stories, we are turning every MRI scan into an experience of magic and wonder.