Cannes Lions
SANCHO BBDO, Bogota / EXITO GROUP / 2015
Overview
Entries
Credits
Description
Colombia has more than 12,600 schools and in each classroom has a genius. The winner of the national short story contest, the best score of the national math contest, the top score in chemical testing state.
Using directives and a specialized group of Gimnasio Vermont, the most prestigious school in Colombia, met the notebooks of the most outstanding students from across the country in each subject. Each book was pasted to be delivered as a reference book in rural schools with fewer opportunities.
With more than 300 outstanding students from across the country, we created over 2000 books with 12 different materials to be used as reference texts, but above all, as a source of inspiration.
With The Genius Notebook deliver more than 200 reference books in rural schools do not even have a small library.
Execution
With the help of the directors and a specialized group from Gimnasio Vermont, the most prestigious school in Colombia, we collected the notebooks of the most outstanding students from across the country in each subject.
We added a cover to every notebook to be delivered as a reference book to rural schools with fewer opportunities. With over 300 outstanding students from across the country, we created more than 2000 books with 12 different subjects to be used as reference texts, but above all, as sources of inspiration.
With the Genius’ Notebook, we delivered reference books to more than 200 schools in rural areas which do not even have a small library.
Outcome
With more than 300 outstanding students from across the country, we created more than 2000 books with 12 different subjects to be used as reference texts, but above all, as sources of inspiration.
With the Genius’ Notebook, we delivered reference books to more than 200 schools in rural areas which do not even have a small library. In this way, the Éxito Foundation, committed to actions connected to children´s development, could achieve a broader spectrum of these types of initiatives, building value and credibility through its contribution to education.
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