Cannes Lions
SANCHO BBDO, Bogota / EXITO GROUP / 2017
Overview
Entries
Credits
Description
Exchange the amazing photos we found in social networks that tourists take during their travels for discounts on their next travels creating a unique image bank.
Execution
To achieve this, we invested what we spent in stock photos to create a digital media campaign that directed people to a discounts landing on our website.
There, after accepting the terms and conditions, people could register and upload the pictures they wanted.
If one of the photos was accepted, they received a confirmation email with a code that gave them up to 20% off in the destinations that we were promoting.
Outcome
In two months we collected 6.150 photos.
We sold 15,462 trips.
We got 7,889 new customers.
We've used 185 photos in pieces of communication and 430 in content.
Touristock is now valued at US$ 1,028,000
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