The education coverage rate in rural areas in Colombia is only 30% compared to 65% in urban areas. The Éxito Foundation, committed to actions connected to children´s development, created The Genius’ Notebook to support the education of children under 17 years in rural areas of the country which do not even have a small library.

Until now, Branded Content & Entertainment is a category which had not been implemented effectively in Colombia from an educational perspective. With the aid of 300 outstanding students from across the country, we succeeded in improving the quality of education for students under 17 years old with The Genius’ Notebook in more than 200 rural schools of the country with fewer opportunities.

At the end of the 2014 school year, with the help of the directors and a specialized group from Gimnasio Vermont, the most prestigious school in Colombia, we collected the notebooks of the most outstanding students from across the country in each subject; we added a cover to every notebook to be delivered as reference books to rural schools with fewer opportunities. With over 300 outstanding students from across the country, we created more than 2000 books with 12 different subjects to be used as reference texts, but above all, as sources of inspiration.

With the Genius’ Notebook, we delivered reference books to more than 200 schools in rural areas which do not even have a small library.

In this way, the Éxito Foundation, committed to actions connected to children´s development, could achieve a broader spectrum of these types of initiatives, building value and credibility through its contribution to education.

With more than 300 outstanding students from across the country, we created more than 2000 books with 12 different subjects to be used as reference texts, but above all, as sources of inspiration.

With the Genius’ Notebook, we delivered reference books to more than 200 schools in rural areas which do not even have a small library. In this way, the Éxito Foundation, committed to actions connected to children´s development, could achieve a broader spectrum of these types of initiatives, building value and credibility through its contribution to education.