We created the first search engine for free parking spots in public space. In May 2017, we displayed the localised real-time data of BMWs On-Street Parking Information on a digital City-Light-Board. Right in the center of Berlin. BMWs On-Street Parking Information is a function that analyses traffic related data in real-time and displays it on the navigation map. The BMW 5 series was the first car that has been equipped with the feature.

Our approach was to advertise this feature specifically where it offers the most benefit: namely we made the new On-Street Parking Information feature available to all Berlin drivers at a high-traffic junction and thus provided them with live information about the current parking situation in their direct vicinity on a digital billboard.