To promote , we planned a marketing item that organically informing people that our program is related to moving while driving people's interest in our program.

We created a SPECIAL moving truck. First, we wrapped a truck with the program's signature design. Then we created a super-large house sculpture with our hosts' images and placed it on the truck.

The one-and-only moving truck drived all over Seoul including landmarks for 30 days. Unlike other outdoor ads that STAY in one place, our ad was brought to the most crowded places in Seoul, maximizing the exposure effect. When the truck passed by, people were surprised and took pictures. Not only informing people of the program's identity, we provided a pleasant experience to all drivers and pedestrians while arousing their expectations to our program.