Cannes Lions
CHEMISTRY, Atlanta / NETFLIX / 2021
Overview
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Netflix’s show Grand Army is about the struggles and triumphs of being a teen today. Above all else they want the world to hear their struggles. So we had graffiti artists spray gut-wrenching quotes from Gen-Z onto school busses, then hit the most Instagrammable spots in New York City the weekend the show launched. As the busses drove from spot to spot, they broke the picture perfect perception of these photo spots with the reality of Gen-Z, and invited onlookers to add their own words by tagging the bus with their experiences.
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