Initial situation: The "Grand Train Tour of Switzerland" is to be promoted with an attention-grabbing film. Solution: The Grand Train Tour is "the ride of a lifetime" - even if you do it involuntarily. Roger Federer and Trevor Noah can confirm this.

Solution: The Grand Train Tour is "the ride of a lifetime" - even if you do it involuntarily. Roger Federer and Trevor Noah can confirm this.

Over 83 million views. And the campaign is considered the "most successful marketing measure in the history of Switzerland Tourism".