The more of Australia you see, the more Australian you become. We challenged the patriotism of an entire nation by using the most unexpected spokesperson we could find – a New Zealander called ‘Mitch’. He was an expert on all things Australian. After all, he’s seen more of this country than most. He reignited the Australia-New Zealand rivalry by challenging Aussies to take The Greatest Australian Online Test and win back some pride.

The Greatest Australian launched with online videos that were presented by Mitch-from-New-Zealand. He poked fun of Australians’ knowledge of their own country and challenged them to take The Greatest Australian Online Test, an interactive video game. Each visit to the site was a unique experience, serving new questions and some very cheeky responses from Mitch-from-New-Zealand. At the end of the test you were given your score. If you scored poorly, it was obvious that you needed to see somewhere new and expand your knowledge of Australia. So, we rewarded your effort with a discount to stay at an Accor hotel anywhere in Australia.

The Greatest Australian had over 222,000 page visits. Over 600 hotel rooms were booked, resulting in $1,017,084 in revenue – an ROI of 4.6 for every dollar spent. The campaign was received over 24-million impressions on mass media news sites and news programs, and was shared across social media and via travel blogs.