Engage the loyal users of Friso through an insightfully designed promotional item. Most milk formulas give promo items like spoons and sippers. Friso is a progressive brand and any promotional item design should reflect the same creativity and understanding of the consumer that the brand prides itself on.

The design of the promotion item was hugely successful. Friso saw a marked increase in uptake. Clearly mothers across Singapore appreciated the ingenuity of the design that grew to keep up with their growing children. Most importantly, the message was clearly delivered - Friso kids grow faster.