Friso is a leading milk formula brand in Singapore. As a brand, it believes that meaningful childhood experiences shape us into well-rounded adults. A little child sacrificing his favourite toy can be tough, even heart-wrenching. But meaningful lessons often come from difficult experiences. So, instead of a typical toy donation drive where kids discard their old toys, this was a simple, one-on-one transfer of joy between two children living contrasting lives. A friendship based on a common love. Unity through diversity.

After a great response in Singapore, Friso is keen to roll out the idea to China and other key markets. This world-first is currently under review for a design patent and more stories are planned.