We went to places C Suites gather. We partnered with one Media Company and created an experience never before done through conferences. We held interviews with CEOs and allowed them to tell their story. Then, these videos lived online in relevant areas for the audience. At the same time, in-book editorial was created with the interviews held at the conferences. One day a month, home page takeovers with video units showcased the interviews.

• Video unit click-through rates 7x over the industry average for the category.• Homepage inventory with click-through rates as high as 0.88%.• 18,000 people viewed the videos.• 128 listed IPOs in 2006.