The bench was placed in a crucial point of the Design Week: Spazio BASE, where each day thousands of people pass by to attend exhibitions and events related to the Design Week. Thanks to two detectors, the bench shortens when two people, seated at the opposite side, hold a cup of Nescafé. This to show the power of Nescafé in breaking the ice and helping people to connect.

Thanks to two detectors, the bench shortens when two people, seated at the opposite side, hold a cup of Nescafé. This to show the power of Nescafé in breaking the ice and helping people to connect. The bench was available for anybody during the Design week (4th to 9th April) all day long.

During the Design Week, more than 400 hundred people experienced directly The Hello Bench, starting a real connection with a stranger. The project has been spread on social media, gaining more than 6000 interactions on Nescafé Facebook page, and on online newspapers and magazines, with more than 200 publications and a total readership of 20.748.000.

The positive attitude toward the brand has increased of 15%. We can definitely say that people has understand the power of Nescafé in sparking a connection!