More than 7m adults in Germany are illiterates. ALFA-Telefon is Germany’s most important organisation in the fight against illiteracy. Just like any other socially committed organisation ALFA-Telefon needs financial and active support. The task was to create an advertising media, which convinces decision makers, multipliers and other book lovers of supporting ALFA-Telefon.

In order that the book lover feels exactly like an illiterate, he must absolutely not get hold of the content. That’s why The Unbook has got 2 spines that will close the content once and for all. Also the cover, which is completely kept in white, plays with the ‘invisibility’ of the written word: the title The Hidden World is blind stamped. Therefore, you can only read it from a few perspectives. This and the irritating line breaks make it harder to read.

In the first Flight the Unbook was sent in December to over 300 decision makers, influential book lovers and leading figures from the worlds of publishing, culture and the media. Until March several publishers, companies and celebrities have been convinced to support the ALFA-Telefon in different ways. They gave financial support, donated textbooks, newspapers offered media cooperation and celebrities want to participate in different projects. And, all this to make the problem of illiteracy and the ALFA-Telefon more public in Germany.