Eurobest
ROBERT/BOISEN & LIKE-MINDED, Copenhagen / THOMAS COOK / 2018
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In cold Northern Europe we spend most of the year inside, hiding from bad weather. So when we go on holidays, the weather means everything. In fact it means so much that we constantly check up on the weather back home while on holiday. It’s not something we’re particularly proud of, but bad home weather actually makes the holiday better.
A Cint survey from 2018 confirmed this insight by showing that 47% of Northern Europeans
admit to enjoying their vacation a lot more, when the weather back home is bad. So to boost the holiday experience for our guests we invented “The Home Weather Machine”.
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