Cannes Lions

The humble greatness of Gandhi

OGILVY & MATHER, Bangalore / MANI BHAVAN GANDHI MUSEUM / 2016

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The Mani Bhavan Gandhi Museum is one of the most important historic buildings in India. It is the very house where Gandhi lived and planned his campaigns of non violent resistance that brought our independence.

The house is now preserved as a museum. Despite its massive historic importance to our nation, awareness is low, especially among millennials. The museum asked us to embark on a campaign which would raise awareness and attract more young visitors to the museum.

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