The execution of a campaign this big was determined by thousands of exciting and varying factors. Our agency had the best talents working in the mediums in which they excel most. This - no doubt - set us up for success. But, the most determining factor of all is our relationship with our client. Months of conversation and collaboration and discovery go into planning a campaign of this stature. And, the trust given to us is what allows us to work freely and deliver a product we're both proud to be a part of.

- 4 in-world website executions, including sites that engaged with Web GL and mobile/desktop tethering

- 1 franchise site execution (first to market)

- maintained an 8 mos. campaign with limited assets

- created +55 pieces of original content

- copywriting on 4 in-world sites, including social +share copy

- + 200 publications talking about the digital executions

- >992K FB likes

- >5.5 million sessions logged on all 5 sites

- Earned multiple FWA, Awwwards, and an Adobe Cutting Edge Award

- +752 Million dollars made world wide