Every step of the Imported Ad campaign was a demonstration of DHL Express in action.

The newspapers were packed in Shanghai by DHL handlers, flown in a dedicated DHL plane to Australia, distributed across the country and then individually hand delivered by DHL drivers. Yes, all within the promised three days.

Firstly, it was crucial to the success of the campaign that all the newspapers were delivered on time. And they were. In fact, over 60% of the papers were delivered early – within just two days.

This led to the highest response rate of the entire year. Better yet, we increased our response rate by 85% amongst our lucrative cross sell market, meaning we acquired customers that we know are highly profitable. Three months later, an incredible 100% of leads generated from the campaign are now regularly importing with DHL.